How to introduce Self-Direction to your Clients
July 22, 2009
There are numerous industries that would clearly benefit if only their clients knew about a Self-Directed IRA. What Real Estate agent couldn’t use an addition commission check from an IRA purchasing investment property? How about that futures or forex broker looking for additional clients and funds to trade? A self-directed IRA would be a tremendous resource for this type of broker. Precious metals brokers, private placement/venture capital managers, private equity and fund managers are all examples of industries that could reap the benefits of Self-Directed IRA’s.
The biggest problem is knowledge. The majority of American’s have NO idea their IRA can invest in anything other than stocks/mutual funds. Less than 2% of retirement funds are in non-traditional investments. The main reason? 99% of the IRA custodians sell a product. They let you choose to invest in what you want, as long as it is one of their products. They do not promote the fact that your IRA can invest in assets that they don’t earn commissions on.
The best way for these industries to benefit from self-direction is to inform their clients that self-directed IRA’s exist. Many of their clients are frustrated with the roller coaster Wall Street ride and would rather invest in alternatives. They just don’t realize they can. Our Entrust webinars are a great way to introduce your clients to self-direction. We have many vendors that mail or email their clients information on self-direction along with a webinar schedule. We are more than happy to provide literature on topics pertaining to your industry. Just give us a call at 239-333-1031.
By Brandon Hall, CISP, MBA
